As head of IT or marketing, it can be difficult to stay abreast with innovative technologies which shape the ever expanding consumer touchpoints One frustrating outcome of this pace of innovation is that various new technologies and platforms are not mutually compatible. This can be the case when you pick and choose software from different companies and try to make it work together to achieve a seamless transition. Furthermore, some software is optimized for tablets and not kiosks, while other programs work best on mobile phones and not on tablets. To circumvent the above mentioned Photon Infotech has created Photon Omni Channel Platform (POP) which is a platform for creating next generation web, mobile, and multi channel presences leveraging existing investments combined with accepted industry best practices.
|Image Source: photon.in|
Fortune 500 enterprises and many of the cutting edge startups trust Photon Platform because of it’s versatility, reusability and world class technical support . The platform is leveraged by Fortune 500 enterprises for creating digital touchpoints across various platforms by resuing the same codebase and avoids maintenance of monolithic codebases – which help themengage with their customers to build loyalty and trust quickly.
Large enterprises have been able to bring all of their customer engagement channels under one roof to provide a seamless and consistent experience for their customers, regardless of whether these customers engaged on tablets, a laptops, a smartphones or kiosks. Furthermore, the platform’s architecture will enable programmers to create engagement programs in new channels, as well.
The key to e-commerce and customer loyalty is a company’s ability to allow consistent engagement for customers regardless of the channel. You want the end consumer to get the same experience regardless of whether they are using a smartphone, a laptop or a tablet so that they are familiar with and loyal to the brand.
Based on the market for mobile devices, it really does.
In an age where consumers are attached to mobile applications and devices, mobility is one of the greatest factors that contribute to the success of a business. Through and across various operating systems for mobile devices such as the iOS and Android, marketers keep on pushing boundaries by bringing ‘mobile’ ideas into action.
“There’s hard work. And then there’s luck. But there’s also that something else that makes all the difference. And it’s that edge that differentiates the most successful apps from the rest of them,” says mobile app and marketing expert, Rahul Varshneya.
Sharing his insights on Entrepreneur.com, Varshneya revealed that the secret to creating a successful mobile app is to build a product that customers want. He also stressed that companies must consider building a fantastic product that is validated based on customer feedback.
Another reason for the continuing popularity of mobile apps is their ability to become another great product that either solves a problem or entertains.
A good example of these apps are Zit Picker, Yo Mama and iFar, all of which Forbes.com described as apps “that are true to their names.” Today, these apps are not only seen as mobile software, but useful tools that customers incorporate in their daily lives.
|Image Source: photon.in|
Engineers at Photon Infotech work on marquee client projects, including Walgreens25% of fortune 100. The company can not only be an excellent starting point for a recent college graduates, but it can also be a great mid-career move. Regardless of your career stage when you join the company, you will be surrounded by smart and driven technologists from whom you will learn an enormous amount. Because the company is committed to remaining on the bleeding-edge of technology, you can be sure that you will continue to learn and gain exposure to the latest developments within the cloud to consumer user experience space.
As you consider your next employment move, take a close look at the opportunities Photon Infotech has to offer.
We live in a world which is increasingly going digital. Consumer touch points are increasing exponentially and marketers are in a soup to expand and enhance their digital presence at breakneck speeds or face the consequences of losing out to competition. This exponential growth can be challenging for enterprise IT departments as they have to successfully test and launch digital programs ideated by marketing department with very less turnaround times. Many of the enterprises who are at the forefront of this digital revolution often rely smartly on vendors for a impactful go to market strategy.
Let us take time to quantify what constitutes a good strategy. First things first an enterprise should be very sure why do you want presence on a particular channel and what is the goal of the organization for the same. Some organizations want a mobile or tablet presence just because it would mean a tick on their checklist. Next the focus should be on the user and about how to improve the overall user experience. Many companies have fallen in the trap of over spending on backend systems and not spending enough on the front end interface when the importance for the user is diametrically opposite. Next is the speed of completion of digital programs and for that to happen the marriage of marketing and IT teams is of paramount importance.
Does the above look daunting? Then you should look at partners who can work with you and help you achieve your digital goals. One such partner is Photon Infotech. Photon Infotech is the largest provider of Cloud to Consumer User Experiences (C2C-UX™) with market share over 25% of the Fortune 100 served, largest in dedicated omnichannel engineers with over 1600 across US, India and Indonesia, and largest in consumer touchpoints with over 60 million a day. Photon Infotech employees proudly work side-by-side with your team and can scale when needed. Apart from the ability to deliver on digital programs Photon Infotech also has tremendous visibility into emerging technologies and they know how to leverage it and apply it to business contexts. Additionally Photon Infotech has great insights into which new technologies are a flash-in-the-pan and which ones are here to stay.
A third of small businesses say it’s impossible for them to survive without the help of mobile apps, an AT&T survey reveals. Among the 2,246 small business owners surveyed, 72 percent of them used mobile apps for their respective operations. They practically used apps for GPS and mapping purposes, social media marketing, and document management. However, the most prominent reasons that entrepreneurs cited are as follows: time-saving, increased productivity, and cost-saving benefits.
Entrepreneur Magazine affirms that time is the most precious commodity for small businesses. By using the right app, companies will save a lot of time. And operating business will never be the same again.
It’s a given that mobile apps can do impressive changes in small business ventures, but the problem lies in the investment needed to build one. As small enterprises, they get discouraged by the amount of time and money they have to invest to penetrate the mobile market. Fortunately, there are tools for building mobile apps designed for those who want to avoid growing expenses and wasted time. Mashable lists down 10 of these excellent platforms:
• Mobile Roadie
• Good Barber
• Appy Pie
It may take a while for business owners to find out which mobile app is essential and what works for them. It doesn’t matter as long as the benefits of adopting the right one promise long -lasting results.
Mobile apps use is a trend that continues to grow each year. Technology companies, like Photon Infotech, keep consumers abreast of the ins and outs of this dynamic industry. Visit this Facebook page for updates.
Mobile applications via cloud-to-consumer experiences have changed the way companies use technology. Through mobile apps and omnichannel solutions, businesses are provided the means to deliver information whenever and wherever it is needed.
The future of cloud-to-consumer user experiences holds a great promise. In fact, such services have now reached the realms of marketing in order to merge information at-home, in-store and mobile commerce into one seamless experience.
Many multibillion-dollar brands depend on cloud-to-consumer user experiences. Photon Infotech, a provider of C2C-UX, offers global brands the opportunity to create cross-platform, multichannel solutions for them to reach out effectively to their consumers and stakeholders.
The competitive advantage of using C2C-UX is that it helps leverage the scale and cost efficiency of a company’s central IT cloud platform, which can as well achieve the long tail reach of app developers and business channels that drive exponential growth of users and revenue.
In terms of efficiency, cloud-to-consumer user experiences help find solutions to solidify a company’s overall IT and marketing infrastructure. It fuses and drives a multichannel project’s success by the ideation of a cloud technology that generates the creative and technical direction through wireframes, prototypes, demos and Minimum Viable Product (MVP) using leading-edge technologies.
Photon Infotech uses cutting edge technology to provide their customers with mobile and omnichannel solutions that are both effective and efficient. Throughout the company’s years in the IT industry, Photon has worked with a variety of successful businesses, from startups to Fortune 100 companies. These many years of experience give Photon the added advantage of being able to identify emerging technology trends and use them to develop growth and success strategies for their clients.
Photon is the leader in technology and has over 1600 mobile engineers for all mobile platforms including iOS, Android, Windows, blackberry and others. Mobile App’s developed by Photon have won several industry awards. Photon uses its I4 model – Ideate, Implement, iterate and interpret to drive multichannel project success from ideation, through implementation and beyond into iteration.
However, IT expertise is just one part of Photon Infotech. The company also has a creative design division, 72 pixels which operate out of New York. This division works with clients to provide expertly crafted front-end creative solutions. Photon’s IT department then helps to bring these ideas to life, using industry best practices such as wireframes, prototypes, demos, and minimum viable product (MVP).
This end to end delivery – from front end creative based immersive user experiences through to cloud based backend solutions enables the company to provide effective cloud-to-consumer user experiences for the customer. Because the company has design and IT departments, customers get support on their projects from the very beginning of a marketing concept and through implementation of that idea. Because one company provides world class design and technology expertise, it ensures that the finished project is delivered quickly and efficiently.