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Mobile News: Facebook Experiments With Snapchat-Like Features

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The Facebook Messenger app, which recently hit 900 million users, launched two new features in early April. All Messenger accounts now have Messenger Links located at[username]. To chat with a friend, a user can type his friend’s username after to open up a direct message on the Messenger app. Another new feature is “Messenger codes” that users can scan to initiate activity, such as opening a chat or adding a contact.

If these two features sound familiar, it’s probably because Snapchat already has them.

Facebook has been experimenting with Snapchat-like features since the latter app was launched in 2011. Some examples include ephemeral messages, which began beta-testing in November 2015, and photo editing, launched in the same year.

Facebook’s newest updates to Messenger are hot on the heels of Snapchat’s recent roll-out of new functionalities, such as video and audio calls, video and audio notes, and the ability to send photos during a video or audio call.

Previously Facebook had tried to capitalize on Snapchat’s younger market by releasing a similar app, Poke, in 2012. After the social media giant failed to acquire Snapchat in 2013, Facebook launched Slingshot two years later. Both Poke and Slingshot have been largely unsuccessful at attracting Snapchat users.

Although Facebook continues to rule in the social media platform arena, Snapchat is one competitor that they can’t afford to ignore. Snapchat has 100 million daily active users, composed mostly of millennials. The app’s video views average 7 billion per day, an impressive number when one considers that Facebook video views on both mobile and desktop average 8 million per day.

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Unlike Snapchat, however, Messenger remains focused on e-commerce. Its two newest features are designed to help consumers find businesses as well as facilitate direct communication between them.

Meanwhile, Snapchat remains focused on being a fun, “human” way to interact through a smartphone. That, however, doesn’t mean that marketers aren’t sitting up and taking notice: Many major brands are turning to Snapchat to advertise their products and services. There’s speculation in some quarters that Snapchat’s high engagement rates will eventually pull the majority of ad spending away from Facebook.

Photon Infotech is the largest and fastest-growing providers of omnichannel and digital experiences in the world. For more mobile app news and updates, subscribe to this blog.


What’s Good: Data-Driven Design In The Real World

Data-driven design is surging in popularity trend these days. Designers, writers, and Web page administrators look into data and analytics to help them produce content that is valuable to their target audience and customers.

Data can be quantitative (numerical, showing who, what, when and where) or qualitative (non-numerical, demonstrating why or how). For website optimization, it is usually quantitative. Many tools like Google Analytics usually show quantitative data, but these do not show why people visit a certain page.

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But what makes a good and effective data-driven design? Good data-driven design does not just consider quantitative data, but qualitative as well. While many people in the industry think of qualitative data as nothing but “anecdotal,” these actually impose better insights that improve communication between the consumer, the designer, and the company. When designers and content-makers learn the “why” behind what is stated quantitatively, they will have an idea as to why people keep on coming back to the site, app, or content they’ve produced.

Setting up qualitative and quantitative data is a killer combination, but empirical data will make content the best. Empirical data is any data gathered from experimentation and observation. When data is specific, taking action and providing a solution is easier.

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Set up your data for success. Use quantitative, qualitative as well as empirical data. Don’t be afraid to do trial tests on content you’ve produced, and see where your placement goes. After all, a good data-driven design doesn’t happen overnight.

Get quality, data-driven design from Photon Infotech. The company provides is the world’s largest and fastest growing provider of omnichannel and digital experiences. Click here to learn more.

The ABCs of Omnichannel Strategy

Most consumers do not have the slightest idea that omnichannel is changing the retail shopping game nowadays. For consumers, it is an innovative way of shopping and for retailers, selling. What exactly is it?

Omni comes from the word “omnis” which means universal. People can also associate this term with the term “omniscient,” which means all-knowing or all-seeing. Coming from this key idea, omnichannel provides consumers a cohesive shopping experience. According to Forbes, it is a multichannel approach that provides customers a seamless browsing and spending experience, whether they are on their tablets, mobile devices, or even in a brick-and-mortar store. Online, and using different gadgets, the customers can browse and choose the products they like and how they get these.


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When a company decides to implement the omichannel strategy, their customers can check the website for product inventory using an iPad, finalize their purchase details through a desktop, then claim the product from the actual store the day after. This strategy provides the consumers an ultimate hassle-free and uninterrupted shopping experience. Although implementing this strategy is difficult for retailers, a convincing body of research shows that deploying omnichannel strategies increases revenue and promotes loyalty among customers.

Photon Infotech provides its clients the omnichannel experience to help their businesses achieve greater heights. It is the largest global provider of Cloud-to-Consumer User Experience (C2C-UX™). Check out this Twitter page for more information about the cloud-to-consumer user experience!

The Increasing Role of Omni-channels in Improving Business Efficiency

Information technology, online tools, and mobile systems have conquered the business world by storm. Consumers can now use their mobile phones to search for and buy items that they want or need instead of going into brick-and-mortar songs. That is why a lot of these online retailers have adapted omni-channeling, a business method that allows consumers to access a variety of channels for their shopping activities.

Omni-channel retailing keeps consumers updated with all the noteworthy shopping events. Consumers will feel more connected and informed, thus inspiring a deeper sense of loyalty to a certain brand or store.


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Not only is omni-channel beneficial for the consumers, it also fosters interaction between the store associates and the customers until the latter decide to pick up their reserved purchases at the store. Time-saving and cost-efficient, omni-channel establishes a virtual initial interaction that will make the actual interaction as smooth and amicable as possible.

Despite being a relatively new innovation in the industry, omni-channel retailing has brought businesses in fierce competition. From customer service to layout design, everything should be monitored and maintained to avoid errors or bugs. Such inconveniences could disrupt the dialogue between businesses and their clients. Marketers should then start focusing on new platforms that would make transactions more efficient and convenient.


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Photon Infotech is the largest global provider of Cloud-to-Consumer User Experiences (C2C-UX), which are cross-platform, multichannel solutions that include mobile, social, Web, kiosk, and in-store/3rd screen consumer touch points. For inquiries, visit this website.