Data-driven design is surging in popularity trend these days. Designers, writers, and Web page administrators look into data and analytics to help them produce content that is valuable to their target audience and customers.
Data can be quantitative (numerical, showing who, what, when and where) or qualitative (non-numerical, demonstrating why or how). For website optimization, it is usually quantitative. Many tools like Google Analytics usually show quantitative data, but these do not show why people visit a certain page.
But what makes a good and effective data-driven design? Good data-driven design does not just consider quantitative data, but qualitative as well. While many people in the industry think of qualitative data as nothing but “anecdotal,” these actually impose better insights that improve communication between the consumer, the designer, and the company. When designers and content-makers learn the “why” behind what is stated quantitatively, they will have an idea as to why people keep on coming back to the site, app, or content they’ve produced.
Setting up qualitative and quantitative data is a killer combination, but empirical data will make content the best. Empirical data is any data gathered from experimentation and observation. When data is specific, taking action and providing a solution is easier.
Set up your data for success. Use quantitative, qualitative as well as empirical data. Don’t be afraid to do trial tests on content you’ve produced, and see where your placement goes. After all, a good data-driven design doesn’t happen overnight.
Most consumers do not have the slightest idea that omnichannel is changing the retail shopping game nowadays. For consumers, it is an innovative way of shopping and for retailers, selling. What exactly is it?
Omni comes from the word “omnis” which means universal. People can also associate this term with the term “omniscient,” which means all-knowing or all-seeing. Coming from this key idea, omnichannel provides consumers a cohesive shopping experience. According to Forbes, it is a multichannel approach that provides customers a seamless browsing and spending experience, whether they are on their tablets, mobile devices, or even in a brick-and-mortar store. Online, and using different gadgets, the customers can browse and choose the products they like and how they get these.
When a company decides to implement the omichannel strategy, their customers can check the website for product inventory using an iPad, finalize their purchase details through a desktop, then claim the product from the actual store the day after. This strategy provides the consumers an ultimate hassle-free and uninterrupted shopping experience. Although implementing this strategy is difficult for retailers, a convincing body of research shows that deploying omnichannel strategies increases revenue and promotes loyalty among customers.
Photon Infotech provides its clients the omnichannel experience to help their businesses achieve greater heights. It is the largest global provider of Cloud-to-Consumer User Experience (C2C-UX™). Check out this Twitter page for more information about the cloud-to-consumer user experience!