Based on the market for mobile devices, it really does.
In an age where consumers are attached to mobile applications and devices, mobility is one of the greatest factors that contribute to the success of a business. Through and across various operating systems for mobile devices such as the iOS and Android, marketers keep on pushing boundaries by bringing ‘mobile’ ideas into action.
“There’s hard work. And then there’s luck. But there’s also that something else that makes all the difference. And it’s that edge that differentiates the most successful apps from the rest of them,” says mobile app and marketing expert, Rahul Varshneya.
Sharing his insights on Entrepreneur.com, Varshneya revealed that the secret to creating a successful mobile app is to build a product that customers want. He also stressed that companies must consider building a fantastic product that is validated based on customer feedback.
Another reason for the continuing popularity of mobile apps is their ability to become another great product that either solves a problem or entertains.
A good example of these apps are Zit Picker, Yo Mama and iFar, all of which Forbes.com described as apps “that are true to their names.” Today, these apps are not only seen as mobile software, but useful tools that customers incorporate in their daily lives.