Mobility matters

Based on the market for mobile devices, it really does.

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In an age where consumers are attached to mobile applications and devices, mobility is one of the greatest factors that contribute to the success of a business. Through and across various operating systems for mobile devices such as the iOS and Android, marketers keep on pushing boundaries by bringing ‘mobile’ ideas into action.

“There’s hard work. And then there’s luck. But there’s also that something else that makes all the difference. And it’s that edge that differentiates the most successful apps from the rest of them,” says mobile app and marketing expert, Rahul Varshneya.

Sharing his insights on, Varshneya revealed that the secret to creating a successful mobile app is to build a product that customers want. He also stressed that companies must consider building a fantastic product that is validated based on customer feedback.

Another reason for the continuing popularity of mobile apps is their ability to become another great product that either solves a problem or entertains.

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A good example of these apps are Zit Picker, Yo Mama and iFar, all of which described as apps “that are true to their names.” Today, these apps are not only seen as mobile software, but useful tools that customers incorporate in their daily lives.

Photon Infotech is a global IT solutions company that provides services for the development of various mobile applications. Get the latest news on mobile apps by visiting this blog.


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About photoninfotech01

Photon Infotech is the largest global provider of Cloud-to-Consumer User Experiences (C2C-UX), which are cross-platform, multichannel solutions that include mobile, social, web, kiosk, and in-store/3rd screen consumer touchpoints. With a workforce of highly trained and dedicated mobile IT specialists, the company is on top of today’s technology trends guiding customers through an innovation roadmap, which is driven by its unique business model. To date, the company has worked with over 700 clients, including a mix of hundreds of innovative startups and the largest Fortune 100 companies. For additional information, visit:

2 responses to “Mobility matters”

  1. Bran Sanders says :

    I agree that mobility helps a lot of business reach their target market more efficiently.

  2. James Gulley says :

    If you know how use your smartphone, you’ll really be needing those apps.

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