We live in a world which is increasingly going digital. Consumer touch points are increasing exponentially and marketers are in a soup to expand and enhance their digital presence at breakneck speeds or face the consequences of losing out to competition. This exponential growth can be challenging for enterprise IT departments as they have to successfully test and launch digital programs ideated by marketing department with very less turnaround times. Many of the enterprises who are at the forefront of this digital revolution often rely smartly on vendors for a impactful go to market strategy.

Let us take time to quantify what constitutes a good strategy. First things first an enterprise should be very sure why do you want presence on a particular channel and what is the goal of the organization for the same. Some organizations want a mobile or tablet presence just because it would mean a tick on their checklist. Next the focus should be on the user and about how to improve the overall user experience. Many companies have fallen in the trap of over spending on backend systems and not spending enough on the front end interface when the importance for the user is diametrically opposite. Next is the speed of completion of digital programs and for that to happen the marriage of marketing and IT teams is of paramount importance.

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Does the above look daunting? Then you should look at partners who can work with you and help you achieve your digital goals. One such partner is Photon Infotech. Photon Infotech is the largest provider of Cloud to Consumer User Experiences (C2C-UX™) with market share over 25% of the Fortune 100 served, largest in dedicated omnichannel engineers with over 1600 across US, India and Indonesia, and largest in consumer touchpoints with over 60 million a day. Photon Infotech employees proudly work side-by-side with your team and can scale when needed. Apart from the ability to deliver on digital programs Photon Infotech also has tremendous visibility into emerging technologies and they know how to leverage it and apply it to business contexts. Additionally Photon Infotech has great insights into which new technologies are a flash-in-the-pan and which ones are here to stay.

More about Photon Infotech can be accessed on it website.


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About photoninfotech01

Photon Infotech is the largest global provider of Cloud-to-Consumer User Experiences (C2C-UX), which are cross-platform, multichannel solutions that include mobile, social, web, kiosk, and in-store/3rd screen consumer touchpoints. With a workforce of highly trained and dedicated mobile IT specialists, the company is on top of today’s technology trends guiding customers through an innovation roadmap, which is driven by its unique business model. To date, the company has worked with over 700 clients, including a mix of hundreds of innovative startups and the largest Fortune 100 companies. For additional information, visit:

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